For whoever got handed the merch job.

The Playbook is for the team manager, treasurer, school council chair or fire hall volunteer running a merch order on the side. It gives plain answers, real numbers from our own orders and templates you can copy.

• Side by SidePizza kits, chocolate or a merch store? What your club keepsPer $100 sold: about $21 on pizza kits, $15 to $30 on chocolate, $25 on a team store. Plus cash, delivery day and time.
• The NumbersThe Size Run Report: what sizes groups actually orderLarge was the top size in 30 of 42 bulk runs. The real split from 2,795 adult pieces, and how many of each to order.

New to pre-order stores? Here is how a free team store works.